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Understand the finance reports

Sales, payments, revenue, and liabilities are four different numbers — here's the deferred-revenue model behind Owneli's finance reports.

Updated Aug 14, 2026

Four numbers that all feel like "how much money did we make" are genuinely different things: sales (what you sold), payments (money that moved), revenue (value you delivered), and liabilities (value you still owe). Owneli keeps them in separate reports on purpose — collapsing them is how businesses discover a gift-card hole at year end.

Why don't my sales and payments match?

Because selling and getting paid are different events that often happen on different days:

  • A deposit is a payment today for a sale that completes next week.
  • A pay-later sale is a sale today with the payment arriving later.
  • A gift-card redemption is revenue today paid with money you received months ago.
  • A package session is delivered today but was sold — and paid for — up front.

Each report answers one question honestly rather than blending them:

NumberReportThe question
SalesSales summary / Sales listWhat did we sell this period, net of discounts and refunds?
PaymentsPayments summary / Payment transactionsWhat money arrived, by tender, minus refunds and processor fees?
Cash positionCash flow statement, PayoutsWhat hit the till and the bank, day by day?
LiabilitiesLiability summary, Prepayment listWhat have customers paid us for that we haven't delivered yet?
Liability movementLiability activity, Deferred revenue & MRRWhat moved those balances, and what's the trend?

The deferred-revenue model

When a client pays up front — a gift card, a package, a prepaid membership period, a deposit — that cash is not revenue yet. It sits as a liability until you deliver:

Money arrives

The payment shows in Payments summary and Cash flow. The liability balance rises by the same amount.

You deliver the service

The redemption shows as revenue; the liability falls. Nothing new hits Payments — the money already arrived.

The reports stay honest

Sales tells you trading performance, Payments reconciles the bank, Liability summary tells you what you'd owe if everyone showed up tomorrow to redeem.

Treating gift-card and package sales as revenue on day one overstates profit and hides a real obligation. Give your accountant Liability summary and Deferred revenue & MRR alongside the sales figures — the outstanding balance is money you owe.

Reconciling the bank

To tie Owneli to a bank statement, use Payments summary for the tender totals, Payment transactions for row-by-row matching, Cash flow statement for the daily pattern, and Payouts for when Stripe settles card takings to your account (card money arrives in batches, not per sale).

Common questions

Which single number is "our revenue this month"?

For trading performance, Sales summary net sales. For accounting revenue under a deferral model, sales minus new prepayments plus redemptions — the finance reports give your accountant each component rather than guessing the blend.

Where do refunds show up?

Everywhere they truly belong: Refunds & voids for the events, as negatives in Payments summary for the money, and against the period in which the refund happened — a refund's own period owns the refund.

Why is there both a Liability summary and a Liability activity report?

Summary is the balance (a snapshot of what's outstanding); activity is the movement (every sold/redeemed transaction in the period). Balance questions go to one, "what changed" questions to the other.

Keep reading

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Which report answers my question?A directory of Owneli's 60+ reports grouped by the question you're asking — sales, money, team, clients, appointments, and stock.Gift card liability and expiryUnderstand outstanding gift-card balances as money you owe, track them in the liability reports, and decide how to handle expiry.Refunds and the cash drawerIssue a refund against the right payment, decide what happens to stock and loyalty, and close out the till.