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Which report answers my question?

A directory of Owneli's 60+ reports grouped by the question you're asking — sales, money, team, clients, appointments, and stock.

Updated Aug 14, 2026

Start from your question, not the report name. Several reports sound alike — Sales summary vs Payments summary, Liability summary vs Liability activity — and this page says plainly which one holds your number. All of them live in Growth → Reports, searchable and favoritable.

"How much did we sell?" — sales and revenue

QuestionReport
What did we sell, net of discounts and refunds?Sales summary
Every completed sale, one row each?Sales list (line-item drill: Sales log (detailed))
What money actually arrived, by tender, after fees?Payments summary (row-level: Payment transactions)
Day-by-day performance dashboard?Revenue overview
What did refunds and voids cost us?Refunds & voids
What did discounting cost us?Discount summary
Which channel or booking source drives sales?Channel & booking source

Sales ≠ payments. A sale records what was sold; a payment records money moving. A deposit paid last week for today's service makes the two reports differ by design — see Understand the finance reports.

"What do we owe, and what's in the bank?" — finance

QuestionReport
Period rollup of revenue, refunds, fees, liability movement?Finance summary
What do we still owe customers (gift cards, packages)?Liability summary
Which transactions moved that liability?Liability activity
Recurring revenue, churn, prepaid liability?Deferred revenue & MRR
Deposits taken for appointments not yet delivered?Prepayment list
Cash/card inflow vs refunds and fees, bank-statement style?Cash flow statement
When does Stripe pay us out?Payouts
Tax collected for filing?Taxes summary (line detail: Taxes list)
Did the drawer balance?Cash drawer over/short
Cancellation and no-show fee income?Cancellation & no-show fees
Surcharge and service-charge income?Surcharges collected, Service charges

"How is the team doing?" — staff and payroll

QuestionReport
Hours, tips, commission, total payable per person?Payroll & commission — see Prepare payroll for your accountant
Per-line commission with the rule math?Commission statement
Scheduled vs worked hours?Working hours
Labour cost from rates × hours?Wages
Who earned which tips?Tips
Utilisation and productivity per provider?Staff productivity

"What about clients and appointments?"

QuestionReport
Are clients coming back?Retention overview, New vs returning clients, Rebook conversion, Service rebook interval
What's a client worth over time?Client lifetime value
Cancellations and no-shows?Cancellations & no-shows
Booked vs delivered appointments?Appointments summary / Appointments list
Empty chair time?Calendar gap analysis, Peak hours
Are forms getting completed?Form completion funnel
Memberships: health, revenue, who's lapsing?Membership KPIs, Membership revenue, Memberships, Expiring soon
Loyalty and referrals paying off?Loyalty dashboard, Loyalty redemption ROI, Referral program

"Where's my stock?" — inventory

QuestionReport
What's on the shelf right now?Stock on hand
Every movement, and why?Stock movement log
What's on order from vendors?Ordered stock
What does sold product cost us?Cost of goods, Inventory turnover

Common questions

Sales summary and Payments summary disagree — which is wrong?

Neither. Sales counts what was sold in the period; Payments counts money received in the period. Deposits, pay-later, and gift-card redemptions all legitimately split the two.

I can't find a report by name

Use the search box on the reports index — it matches descriptions too, so searching "tips" or "churn" finds the right page even if you don't know its title.

Can I build a report that isn't listed?

Yes — the report builder groups your sales data by the dimension you choose and saves the view.

Keep reading

Related

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Find and read a reportHow the reporting hub is organised, how ranges and comparisons work, and how to get the numbers out.Understand the finance reportsSales, payments, revenue, and liabilities are four different numbers — here's the deferred-revenue model behind Owneli's finance reports.Build a custom reportGroup your sales data by month, staff, service, location and more in the report builder, then save and share the view with your team.