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Which report answers my question?

A guide to Owneli's reports, grouped by the question you're asking about sales, money, the team, clients, appointments and stock.

Updated Oct 29, 2026

Start from your question, not the report name. Several reports sound alike, such as Sales summary and Payments summary, so this page says which one holds your number. All of them are under Growth → Reports in the sidebar. See Find and read a report.

"How much did we sell?"

QuestionReport
What did we sell, net of discounts and refunds?Sales summary
Every completed sale, one row each?Sales list (line-item drill: Sales log (detailed))
What money actually arrived, by tender, after fees?Payments summary (row-level: Payment transactions)
Day-by-day performance dashboard?Revenue overview
What did refunds and voids cost us?Refunds & voids
What did discounting cost us?Discount summary
Which channel or booking source drives sales?Channel & booking source

Sales and payments are different. A sale records what was sold; a payment records money arriving. A deposit paid last week for today's visit makes the two differ, and that's expected. See Understand the finance reports.

"What do we owe, and what's in the bank?"

QuestionReport
Period rollup of revenue, refunds, fees, liability movement?Finance summary
What do we still owe customers (gift cards, packages)?Liability summary
Gift card balances, day by day?Gift-card liability ledger
Which transactions moved that liability?Liability activity
Recurring revenue, churn, prepaid liability?Deferred revenue & MRR
Deposits taken for appointments not yet delivered?Prepayment list
Cash/card inflow vs refunds and fees, bank-statement style?Cash flow statement
When does Stripe pay us out?Payouts
Tax collected for filing?Taxes summary (line detail: Taxes list)
Did the drawer balance?Cash drawer over/short
Cancellation and no-show fee income?Cancellation & no-show fees
Surcharge and service-charge income?Surcharges collected, Service charges

"How is the team doing?"

QuestionReport
Hours, tips, commission, total payable per person?Payroll & commission. See Prepare payroll for your accountant.
Per-line commission with the rule math?Commission statement
Scheduled vs worked hours?Working hours
Labour cost from rates × hours?Wages
Who earned which tips?Tips
Utilisation and productivity per provider?Staff productivity
Do each person's new clients come back to them?Team retention

"What about clients and appointments?"

QuestionReport
Are clients coming back?Retention overview, New vs returning clients, Rebook conversion, Service rebook interval
What's a client worth over time?Client lifetime value
Cancellations and no-shows?Cancellations & no-shows
Booked vs delivered appointments?Appointments summary / Appointments list
Empty chair time?Calendar gap analysis, Peak hours
Are forms getting completed?Form completion funnel
Memberships: health, revenue, who's lapsing?Membership KPIs, Membership revenue, Memberships, Expiring soon
Loyalty and referrals paying off?Loyalty dashboard, Loyalty redemption ROI, Referral program

"Where's my stock?"

QuestionReport
What's on the shelf right now?Stock on hand
Every movement, and why?Stock movement log
What's on order from vendors?Ordered stock
What does sold product cost us?Cost of goods, Inventory turnover

If something goes wrong

Sales summary and Payments summary disagree. Which is wrong?

Neither. Sales counts what was sold in the period; Payments counts money received in the period. Deposits, pay-later, and gift-card redemptions all legitimately split the two.

I can't find a report by name

Use the search box on Reports. It searches descriptions too, so "tips" or "churn" finds the right report even if you don't know its name.

Can I build a report that isn't listed?

Yes. The report builder groups your sales by what you choose and saves the view.

Keep reading

Related

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Find and read a reportFind the report you need, choose the dates, compare with an earlier period, filter it, and export or copy it.Understand the finance reportsWhy sales, payments, revenue and liabilities are four different numbers, which report shows each, and how to match Owneli to your bank.Build a custom reportGroup your sales by month, team member, service, payment method and more in the Report builder, then save and share the view.