App

Loyalty and referrals

Set the earn and redeem rates, build a tier ladder, define rewards, and run a referral programme with fraud controls.

Updated Jul 26, 2026

Settings → Loyalty — four tabs: Points, Tiers, Rewards, Referrals.

Points

How clients earn

  • Points earned per $1 spent — the base rate applied at checkout
  • Earn points on — the subtotal before tax, or the total after tax

How clients spend

SettingWhat it does
Points to redeem for $1The exchange rate — e.g. 100 points = $1 off
Minimum points to redeemA floor per checkout, so nobody redeems 12 points
Max redemption (% of sale)A cap per sale. 0 = no cap
Redeem in increments of0 = any amount

Keeping the balance honest

  • Points expire after0 means points never expire
  • Refunds reverse points: a full refund reverses them entirely, a partial refund reverses them proportionally
Unredeemed points are a liability, and a programme with no expiry accumulates one indefinitely. Decide expiry deliberately — and note that point-expiry rules are regulated in some places.

Tiers

A tier ladder rewards cumulative spend with a better earn rate.

Each tier has:

  • Name and colour — the colour drives the tier badge everywhere it appears
  • Rank0 is the base tier
  • Earn multiplier — e.g. 1.5× points
  • Spend to reach — the threshold to be upgraded into it
  • Spend to keep — the threshold to stay there
  • Qualifying window — the period spend is measured over
  • Grace before downgrade — how long someone keeps the tier after falling below the keep threshold
Set spend to keep lower than spend to reach. A ladder that's as hard to hold as it was to climb feels like a punishment for a quiet quarter.

Tiers are recalculated on a schedule, so a client who crosses a threshold is upgraded without anyone doing anything.

Rewards

A reward is what points actually buy at checkout.

  • Reward name — e.g. "$5 off your visit"
  • Reward type and value
  • Minimum points — the cost to redeem
  • Maximum points — a cap, 0 = none
  • Increment0 = any amount
  • Expires after0 = never

At checkout, an eligible client's available rewards appear and can be applied to the cart. The redemption is recorded against their points ledger.

Referrals

Every client gets a personal referral link they can share from their account.

Who gets what

Set the referrer's reward — type and value — and the friend's welcome reward. You also choose when the friend's reward is issued.

Issuing the welcome credit immediately means it's spendable on visit one, which is what makes the offer competitive. Expiry protects you if the friend never comes in.

When rewards pay out

SettingWhat it does
Minimum qualifying spendThe friend's first visit must reach this, before tax and tip. 0 = no floor
Referral expiryHow long the friend has to complete a first paid visit. 0 = never
Clawback windowA refund inside this window takes the rewards back. Disputes always do, regardless
Reward credit expiryHow long issued credit lasts. 0 = never

Limits and fraud controls

Referral programmes attract abuse. These controls exist because someone will try.
  • Max rewards per referrer0 = unlimited
  • Cap window — the rolling period the cap applies over
  • Hold for review after — a burst of this many open referrals from one source within 7 days parks new ones for your manual approval. 0 = never hold

Held referrals appear in an approvals queue for you to accept or reject.

Partners and milestones

Beyond client-to-client referrals, you can register partners (a gym, a hotel, a neighbouring business) with their own tracking, and set milestones that reward a referrer for hitting a count.

Pausing

The whole referral programme can be paused. Existing credits stay valid; no new referrals are counted.

What clients see

In their account, clients see their points balance, their position on the tier ladder, rewards they can redeem, and their personal referral link. See Booking online and using your account.

Automations

Six loyalty automations tell clients about it without you sending anything: Points earned, New tier reached, Reward available, Referral friend booked, Referral reward available, and Referred friend welcome. See Automations.

Reporting

  • Growth → Reports → Loyalty — balances and activity
  • Growth → Reports → Loyalty redemption ROI — points earned versus redeemed, the redeem-to-earn ratio, and the value of points actually redeemed at checkout
  • Growth → Reports → Referrals — who referred whom, and what it produced

Keep reading

Related

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Take a paymentBuild a cart, apply a discount, pick a tender, split across several — and what to do when the client can't pay today.AutomationsThe messages Owneli sends on your behalf — what's in the catalogue, which are on by default, and how quiet hours protect your clients.Booking online and using your accountHow to book a visit, manage an appointment, and use your credit, memberships, gift cards and points — written for clients.